How Small Schools Can Win the NIL and Transfer Game. The landscape of college sports has fundamentally shifted. With the advent of Name, Image, and Likeness (NIL) and the Transfer Portal , small colleges and Historically Black Colleges and Universities (HBCUs) face an undeniable challenge: keeping their homegrown talent. The phrase "glorified JUCO" now echoes in the halls of many smaller athletic programs, a painful acknowledgment that a standout freshman or sophomore could